Our Organization

Keep The Shoals Beautiful (KTSB) is a project of the Shoals Area Chamber Foundation, a 501(c)(3) non-profit organization dedicated to the Shoals area of North Alabama for the purpose of engaging in all charitable, scientific, literary, and educational endeavors. Established in 2007 with facilitation by the Shoals Chamber of Commerce, KTSB is a certified affiliate of Keep America Beautiful. The 16-member Board of Directors is comprised of representatives from Florence, Muscle Shoals, Sheffield, Tuscumbia, Colbert County and Lauderdale County. KTSB is the first affiliate of its kind in the state of Alabama, in that it incorporates and coordinates efforts across several city and county boundaries.

Since its founding in 1953, KTSB’s parent organization, Keep America Beautiful, has provided a replicable framework for community education and hands-on stewardship that reduces litter and waste, promotes grassroots volunteerism, and makes sustainable improvement possible for communities of all sizes, from coast to coast.

At the local level, Keep America Beautiful affiliates and participating organizations have built upon this framework to create innovative, locally-focused programs that address the specific needs of their diverse geographies and populations. Using the fundamentals of a time-tested approach, KTSB is reaching deep into our community to effect meaningful, positive changes.

Keep The Shoals Beautiful joins other Keep America Beautiful affiliates in the state of Alabama. Other Alabama affiliates include non-profit and government organizations in Athens-Limestone, Auburn, Birmingham, Center Point, Citronelle, Etowah, Guntersville, Hartselle, Huntsville, Mobile, Montgomery, Opelika and Saraland.

Our Mission

Keep The Shoals Beautiful (KTSB) will empower and engage citizens, businesses and officials in The Shoals area to take action, ownership and responsibility for protecting and enhancing their environment.

Our Guiding Principles

Keep America Beautiful is a recognized leader in community improvement, as an affiliate of KAB, Keep The Shoals Beautiful is guided by these principles:

Education This is the key to encouraging positive behaviors toward community improvement.

Individual Responsibility Improving communities, their environment, and quality of life all begins with personal responsibility – individuals becoming more engaged as citizens and stewards of the environment.

Public-Private Partnerships Broad-based community alliances are essential to achieve sustainable community improvement.

Volunteer Action By engaging volunteers, the reach of education is extended and multiplies the impact of actions.